How I Generated 1M+ Monthly Impressions for US Founders Using Narrative-Driven Viral Threads at Swipelabs

The Challenge

Most founders I worked with had the same frustrating problem: decent audiences, zero engagement.

Followings of 5K-15K people, but content getting >50-200 views per post.

Essentially, the goal was to build a content strategy that revives their founder brand leading to:

1. More People (from their ICP) knowing what problems they are solving
2. Nudging those people to generate interest in the solution

The underlying issue?

The current content was teaching instead of storytelling.

More insights, less experiences.

Their ICP saw them as another voice in the noise, not as the voice they needed to follow.

The Solution: Story-First Narrative Threads

Instead of talking about their product or industry, I took a different path.

I implemented a case-study based narrative strategy, telling stories their ICP care about using X threads.