case study

About Neuphony

Neuphony (Now Sychedelic) was a Germany-based brain tech startup aiming to revolutionize the brain health industry by giving people the experience of real-time EEG from the comfort of their homes.

Unlike ordinary EEG, Neuphony is set to ship an experience – where individuals cannot only track their mental fitness but improve upon it with scientist-backed meditations.

Project Overview

This was a fairly new concept with no such thing ever shipped in the Indian market. The challenge was:

to deliver the messaging exactly without diluting the essence of messaging.

Idea

I suggested we spin the boring technicalities, making them fun & digestible, keeping in mind the matter's sensitivity.

Ideally, gamify their entire marketing content preserving the focus on brain health & at the same time, emulating the app's fun vibe

Process

I started with understanding the product & the market through the eyes of the founder— preparing two separate questionnaires to lay the background & digging deeper in a brainstorming session afterward.

After being on the same page as the founder, I began the message-mining process to determine

• our ideal customer profile (ICP), and
• the best distribution channels to reach them online.

Sneak peek into some backend research